Understand Your Site’s Social Collaboration Social collaboration on SharePoint is at its prime, with SharePoint 2013 providing a variety of tools to encourage collaboration, engagement and portal productivity. Find out the most crucial details about users’ interaction on SharePoint Social with reports on user activity, influential users, most popular content and shared content, communities activity, and even how many followers content or users may have. You can get a sense of who your social evangelists are, what content is dominating user’s interests, and how to optimize your portal and social site to boost efficiency and maximize results.